Remote PossAbilities
Ecosystem Launch
For: Cyd, PossAbilities by Design™
From: Kelly Elsworth, DDB Services
Date: 17 July 2026
You've designed the ecosystem — my job is to join the dots and get Remote PossAbilities launch-ready for 31 July.
Everything below should feel familiar
This is based entirely on our conversations and your answers to my questions. If anything's off, shout and we'll adjust before we start.
🗓️ Launch Date
31 July 2026 — fully live, tested, and working.
⚙️ Phase One
Quizzes, Kit, lead magnets, blogs, documentation, testing, and launch-day support. Fixed price: £1,500.
🔜 Phase Two
Dubsado workflows for the six non-Acuity services, invoiced in early August. £350.
📌 Your Side
Ops Hubs and their automations, remaining web pages, and asset creation sit with you.
Anything outside this scope gets quoted before I touch it — no surprises.
What I'll Be Doing by 31 July
Five workstreams, all completed and tested before launch day.
Quizzes & ScoreApp
Building the RO quiz with its four result journeys, finishing the TPA quiz journeys, and getting ScoreApp fully set up — embedded on the site and talking to Kit and Airtable.
Kit
Building the seven quiz-result sequences (four RO, three TPA) with all tagging and triggers, plus scheduling your three newsletter runs across their six-week cycles. You supply the copy — I make it work and test it.
Lead Magnets
Formatting the TPA guide, building the video email sequence in Kit, and wiring in the RO resource once we've pinned down what it is. Everything tested from quiz result right through to inbox.
Blogs
Getting all RO and TPA posts onto Squarespace with images and SEO in place, and updating publishing dates on existing TPA ones. Bulk approach with a proper quality check on every post.
Documentation
Writing up each service journey as we build and test — every entry point, automation and handoff captured, so nothing lives only in our heads.
Testing & Launch Day
Before the 31st
Website QA
Checking against the developer's build for any issues before they become launch-day fires.
End-to-end journey walks
Walking every primary journey as a client would — signup through to inbox, every path, every result.
Fix whatever we find
Anything that wobbles gets fixed before launch, not on the morning of.
On the day
I'll be on hand on the 31st for anything that needs attention once the doors open.
Testing squeezed into launch morning isn't testing — it's hoping. Everything functionally complete by Wednesday 29th, so we get two days of proper testing before launch.
Dubsado Workflows — Early August if not possible before
Priced separately so the launch investment stays focused on the launch.
ALIGN
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
ALIGN Embed
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
Harmony
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
Harmony Digital
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
VIP Day
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
VIP Retreat
Full Dubsado workflow built from your logic, copy and triggers, then tested properly.
Six workflows, built from your logic, copy and triggers. Invoiced when complete in early August.
The 31st Works If…
Everything build-critical is with me by Friday 24th, so week two is finishing and testing rather than starting.
Monday 20th
Quiz logic, copy and platform access — day one, first thing.
Wednesday 22nd
Kit sequence copy for all seven result journeys.
Thursday 23rd
Blog copy, images and SEO metadata.
Friday 24th
RO lead magnet defined. All remaining build-critical assets delivered.
Tuesday 28th
Everything functionally complete — two clear days of proper testing before launch.
Thursday 31st
🚀 Launch day.
If something slips, we decide together — either that piece shifts to phase two, or we re-plan the rest.
What's Yours
✅ Stays with you
- Ops Hubs and their automations
- The remaining web pages
- All asset creation
- Quiz copy and platform access (by Monday 20th)
- Kit sequence copy (by Wednesday 22nd)
- Blog copy, images and SEO metadata (by Thursday 23rd)
- RO lead magnet defined (by Friday 24th)
✅ Stays with me
- ScoreApp build and integration
- Kit sequences, tagging and triggers
- Newsletter scheduling
- Lead magnet formatting and sequencing
- Blog publishing and SEO
- Documentation throughout
- End-to-end testing and QA
- Launch day support
Anything new that crops up beyond what's listed here gets quoted before I touch it.
Working Together
Slack throughout
Quick questions, short huddles, fast decisions. You won't be chasing me for updates.
Day one extraction session
We start with a session on Monday 20th to get everything out of your head and onto the screen — quiz logic, sequences, asset locations, access credentials.
Full visibility
You'll always know what's built, what's in progress, and what's waiting on something. No black box.
Documentation as we go
Every journey written up as it's built and tested. Handed over working and understood — nothing locked in someone's head.
The Numbers
Phase One — Launch
Fixed price
Everything in the Phase One scope — quizzes, Kit, lead magnets, blogs, documentation, testing, launch support.
- 50% on acceptance
- 50% on launch
Phase Two — Dubsado Workflows
Six workflows
ALIGN, ALIGN Embed, Harmony, Harmony Digital, VIP Day, VIP Retreat — built, tested, handed over in early August.
Invoiced when complete. Not due until the work is done.
Phase one is a fixed price for everything listed — no hourly creep, no surprise invoices. Anything outside scope gets a quote before it gets touched.
Ready when you are.
If this all matches your thinking, confirm and I'll block out the fortnight. The sooner we start, the more breathing room before the 31st.
Kelly Elsworth — DDB Services — 17 July 2026